As the holiday season fast approaches, now is the time to prepare for what is commonly a very busy time of year. We discuss a few important marketing initiatives that every dealer should consider.
Can changing your website provider truly improve both the amount of site visits and the User Experience (UX)?
The answer is an emphatic yes!
Trent Valley Honda, located in Peterborough Ontario, decided in late 2016 that they wanted to improve both the look and feel of their site to enhance UX as well as hopefully generate more qualified site traffic.
After a detail diligence process they select EZ Results. EZ Results is renowned for its detailed approach to Search Engine Optimization (SEO) and Custom Designed Dealer Websites.
So you’re considering changing website provider but are concerned that the process is a lot of work for you and or your team. Truth is, you’re right. It can be a big time commitment on your part as well as a disruption to your entire team. There are so many moving parts to consider that it can be very overwhelming.
At EZ Results we do the heavy lifting. Once you have signed our agreement with your EZ Results Account Manager, within an hour, the process has begun.
Google has been working hard this year to keep up with advertiser demand for more targeting options. As more advertisers are using other advertising platforms like Facebook Ads, they have had to become more creative. That’s where Similar Audiences for Search comes in.
Similar Audience For Search essentially looks at what behaviors your users have been showing while on your site. Google then tries to match new users who have not been to your site but have the same search behavior. Not unlike Remarketing Lists for Search Ads, it allows for more flexible advertising. Continue reading “Adwords Similar Audiences For Search Campaigns – What Does It Mean”
Most car dealers spend thousands of dollars each month on software that manages their walk-in traffic through CRM’s or other 3rd party software. Yet when was the last time you looked at the software that monitors your online traffic? If you are one of the few that look at your web traffic on at least a monthly basis, do you know what to look for?
In this article, our goal is to shed some light on why your web traffic is important and what Key Performance Indicators (KPI’s) you should be monitoring.