Making The Decision To Switch Web Providers

So you’re considering changing website provider but are concerned that the process is a lot of work for you and or your team. Truth is, you’re right. It can be a big time commitment on your part as well as a disruption to your entire team. There are so many moving parts to consider that it can be very overwhelming.

At EZ Results we do the heavy lifting. Once you have signed our agreement with your EZ Results Account Manager, within an hour, the process has begun.

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What Car Dealers Need to Know About Google Analytics

Most car dealers spend thousands of dollars each month on software that manages their walk-in traffic through CRM’s or other 3rd party software.  Yet when was the last time you looked at the software that monitors your online traffic? If you are one of the few that look at your web traffic on at least a monthly basis, do you know what to look for?

In this article, our goal is to shed some light on why your web traffic is important and what Key Performance Indicators (KPI’s) you should be monitoring.

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If There Is One Thing You Watch This Week…

If your dealership is doing any kind of digital marketing, we highly recommend watching the most recent Keynote that Gary Vaynerchuk gave at this years CBT Automotive Conference.

During his keynote, Gary talks about the shift to a mobile first society and how you, as dealers, should be adapting to take advantage of its opportunities.

Finding where your customers are spending their time and more importantly, getting their attention is crucial in achieving your ultimate goal of selling more cars. You only need to look at Facebook as the destination and video as the method to achieve that goal.

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How Instagram Plans On Helping You Run Your Business

 

The Instagram app allows its users to post pictures so that their followers can view, like, or comment. Businesses have used this tactic since the application came out. They were able to share their products on their accounts as a way to get their followers to know about their products, their sales, and more. Now that Instagram has realized the potential of this, the tools that they have created can truly change the way that businesses do advertising on Instagram.

One of the new updates that Instagram has is that businesses can now have a ‘contact us’ button placed on their profile. This means that customers can now communicate with the organization directly if they want to. This tool allows the customer to skip going to the companies’ website and can communicate directly with the business. They can now easily tap on the contact button instead of having to actively search the website of the product to get information. The company can choose the way in which they would prefer the customer to contact them either through email, chat, or text.

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