When we last spoke, we were exploring the timeline of marketing practice, many of the principles are still relevant today. With the emergence of technologies like the first mobile phone in 1973 and computers coming on the scene about a decade later, marketing was headed into uncharted territory. With IBM leading the industry, and Apple in hot pursuit, advertising and marketing would become the key ingredient in every sector. According to HubSpot, Apple’s infamous 1984 Superbowl commercial cost a whopping $900,000 to make.
The digital age wasn’t all bad news for print advertising though, it actually made the process easier! Newspaper ad revenue had reached new heights with $25 Billion spent on ads in 1985; this was only a few years after IBM introduced the first personal computer.
Technology continued to advance, and mobile phones were given an upgrade in the early 90s. 2G networks allowed for features like SMS messaging, thus consumers came one step closer to the smartphone experience. As computers and mobile technologies continued to develop, marketers were given an opportunity to up the ante. 1994 changed everything with one word — SPAM.
Giving the masses mobile access to email and the internet allowed marketers to reach their audiences anytime, anywhere. Though the reach was wide-sweeping, it was certainly a method that lacked efficiency. Keep on reading to find out how marketing was propelled into the 21st century.
Search engines like Yahoo and Ask.com came to be in 1995 and 1997 respectively. By 1997, 1.7% of the population, or 70 million people, were using the web and searching. Stakeholders saw a great opportunity to talk with the average consumer instead of talking at them. Consumer profiles became thorough and complex.
At this point, it was just too good to be true! There must be an impending computer apocalypse… right?
Luckily, we survived Y2K, and we were able to experience the holy grail of digital marketing — Google AdWords.
All of these changes and trends allowed consumers to engage with brands in new ways. Mediums like print laid the foundation of communication, without it we wouldn’t have Twitter, Facebook or E-Commerce and the list goes on. Social Media has completely changed the marketing landscape by connecting our global community.
You could be anywhere in the world, but here you are with us!