Facebook’s Instagram launched its answer to the hit short video app TikTok — Instagram Reels. This feature allows users to upload or record and edit 15-second videos with audio with options effects. and will let users add visual effects.
Keeping your clientele engaged on social media is becoming more and more popular, and sometimes oversaturated. Don’t let your absence from social platforms impact your sales! We urge you all to couple a social media presence with paid advertising and SEO efforts. It is important to understand that social media advertising will help you stand out in more ways than one. Not only will you reach new customers online, but you can meet customers where they are at.
Millennials (aged 24-39) are tech-reliant and often head to the internet with their questions. If they can’t find you, the likelihood of them connecting with you is slim to none. #REELS is a great way to tap into this knowledgeable and influential demographic.
Here are a few tips on how to make the most out of Instagram Reels:
1. Repurpose your vides
You don’t have to make a new video every time you post a Reel on Instagram. It’s a great way to reuse walk-arounds, monthly incentives and other video ads. We’re all for working smarter, not harder!
Try adding visual and audio effects to grab your viewer’s attention.
2. Share a quick tip or a tutorial
Tips and tutorials are great for engagement purposes, users are more likely to stick around for the whole thing! Give your audiences a reason to follow you by sharing something informative or educational.
3. Maintain transparency
Keep your community and staff safe without sacrificing personal connections. #REELS can allow for behind-the-scenes insights that tell your brand story in a fun and creative way. Take your followers on a video tour around your dealership. Showcase your team and let the world know what safety precautions are in place at your dealership.
4. Take advantage of user-generated content
People love feeling included! Try using more videos and pictures of your customers, with their consent of course. Drive-up engagement rates while showcasing your inventory, services and happy customers.
5. Monitor your performance
Don’t rely on assumptions, optimize your social media strategy by staying engaged and reviewing your Instagram Insights. It’s crucial that you keep track of your performance to find out what’s working and what’s not.
6. Engage back!
You can’t expect great engagement from others if you often go missing after you post content on Instagram. Whether it be #REELS, a story, or a post to the feed, you should always engage with others to boost your performance. Go on a liking spree and leave comments on other pages with similar content.