How To Incorporate Pokémon Go In Your Business Strategy

Pokémon Go has officially been out for a month and it is still generating hype around the world. Users spend an average of 43 minutes, 23 seconds a day trying to Catch ‘Em All. This means that Pokémon Go’s usage is higher than Whatsapp, Instagram, Snapchat, and Messenger. It has topped the charts in Apple’s iTunes store for weeks and is even advertised on the front page. While the success of the App is great for  Niantic, the creator of the app,  you must be wondering how Pokémon Go’s success could benefit you and your business.

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Google Adwords Announces Expanded Text Ads, Device Bidding and Responsive Display Ads


At the Google Performance Summit in May, it was announced that Google would be launching a number of new and exciting Adwords changes. Those changes were finally released today for us to test and implement.

Included in those changes are extra long text ads , device bidding and responsive display ads.

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Should Car Dealers Be Using YouTube?

Before answering this question, I think it’s important to look at a few statistics that pertain to YouTube.

For example:

  • 60 hours of video are uploaded every minute.
  • Over 4 billion YouTube videos are viewed every day.
  • Over 4 billion hours of video are watched each month.
  • 700 YouTube videos are shared on Twitter each minute.
  • YouTube videos get more than 4 Million shares per day.

YouTube is a Social Network and considered to be the number 1 search engine in the world. With that in mind, YouTube could be the best thing to ever happen to the auto industry. You see not only is it possible for a dealer’s YouTube video to show up number one on the YouTube homepage but it is also possible to have the same video show up number in the Google search results. The fact of the matter is getting a YouTube video to rank well in the search engines might be the easier than most believe.

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