Google has been working hard this year to keep up with advertiser demand for more targeting options. As more advertisers are using other advertising platforms like Facebook Ads, they have had to become more creative. That’s where Similar Audiences for Search comes in.
Similar Audience For Search essentially looks at what behaviors your users have been showing while on your site. Google then tries to match new users who have not been to your site but have the same search behavior. Not unlike Remarketing Lists for Search Ads, it allows for more flexible advertising. Continue reading “Adwords Similar Audiences For Search Campaigns – What Does It Mean”