How Can a Car Dealer Target Its Own Customers in Facebook

Facebook has always been the leader in being able to target potential customers because of their ability to know just about everything about you. Where Google Adwords is able to target by keyword in the search results, Facebook has been able to dive deeper.

Beyond just being able to target by location, age, sex, and interests, you can take your targeting to the next level by only showing your ads to customers that have purchased from you before. Facebook gives you the ability to upload your customer’s email list directly into their platform and display ads to just them.

The advertising implications of this can be used to promote your service specials, lease renewals, sales and promotions or anything else that you just want your customers to see.

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If There Is One Thing You Watch This Week…

If your dealership is doing any kind of digital marketing, we highly recommend watching the most recent Keynote that Gary Vaynerchuk gave at this years CBT Automotive Conference.

During his keynote, Gary talks about the shift to a mobile first society and how you, as dealers, should be adapting to take advantage of its opportunities.

Finding where your customers are spending their time and more importantly, getting their attention is crucial in achieving your ultimate goal of selling more cars. You only need to look at Facebook as the destination and video as the method to achieve that goal.

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Make It Easy For Your Customers To Contact You

In today’s uber busy world, dealers are looking for ways to make it as easy as possible for customers to connect with them. Potential customers can reach you via phone calls, contact us forms , email, text messaging and now messaging apps. At the end of the day you need to make sure you have the ability to be reached whichever way your customers want to connect with you.

You probably have a good handle on the most common methods but what about messaging apps like Facebook Messenger, Snapchat, What’s App, Google Messenger,  Google Hangouts and now Google Allo to name just a few.

So where should you focus your attention? Should you focus on all of them or just a few of them? More importantly, how should you implement them? To answer those questions, I would look at the platform that has the most opportunity. Enter Facebook Messenger.

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Should Car Dealers Be Using YouTube?

Before answering this question, I think it’s important to look at a few statistics that pertain to YouTube.

For example:

  • 60 hours of video are uploaded every minute.
  • Over 4 billion YouTube videos are viewed every day.
  • Over 4 billion hours of video are watched each month.
  • 700 YouTube videos are shared on Twitter each minute.
  • YouTube videos get more than 4 Million shares per day.

YouTube is a Social Network and considered to be the number 1 search engine in the world. With that in mind, YouTube could be the best thing to ever happen to the auto industry. You see not only is it possible for a dealer’s YouTube video to show up number one on the YouTube homepage but it is also possible to have the same video show up number in the Google search results. The fact of the matter is getting a YouTube video to rank well in the search engines might be the easier than most believe.

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