Facebook has always been the leader in being able to target potential customers because of their ability to know just about everything about you. Where Google Adwords is able to target by keyword in the search results, Facebook has been able to dive deeper.
Beyond just being able to target by location, age, sex, and interests, you can take your targeting to the next level by only showing your ads to customers that have purchased from you before. Facebook gives you the ability to upload your customer’s email list directly into their platform and display ads to just them.
The advertising implications of this can be used to promote your service specials, lease renewals, sales and promotions or anything else that you just want your customers to see.