Digital Marketing: The Basics

In 2019, the world is almost completely digital. Though digital encompasses many practices, this series will be focusing on digital marketing and its unlimited uses. The transition from traditional marketing towards digital can be greatly attributed to artificial intelligence.

Everyone has had a piece of AI with technological advancements in smartphones, smart TVs and even smart refrigerators! Long gone are the days of manual redundancies, almost any task can be automated. With that said, we want our readers to note that robots and digital mediums aren’t replacing us, they’re making us better! It’s high time we embrace and explore the world of digital marketing, the benefits are truly endless.

By definition, Digital Marketing is an umbrella term for all marketing and engagement activities done through online media channels.

Here are a few ways in which consumers come into contact with Digital Marketing:

  1. Your Website
  2. Search Engine Marketing or Optimization
  3. Pay Per Click Advertising
  4. Remarketing (one of our favourite tactics)
  5. Automation (Email and Messenger Marketing)
  6. Social Media and Video Marketing

Think of these platforms as a way for your traditional content to reach the masses at the click of a button. The current marketing landscape has allowed small businesses to grow exponentially and has elevated customer engagement at every scale. 

Most of this consumer interaction is taking place on our smartphones and it is believed that the average Mobile screen time will exceed that of television by next year. Hence the transition away from traditional marketing. 

On average, Canadians are spending 3 hours a day looking at their phone screens (EMarketer). We imagine this statistic is DOUBLED for those more closely involved with social media and marketing. Another thing to consider is how many Canadians are looking at media for 8+ hours a day based on their careers.

We are no longer looking through newspapers to stay uptodate, consumers are no longer relying solely on flyers to get the best prices and they depend on one another more and more each day.

Digital Marketing is like a super power, a sixth sense. The methods that fall under this umbrella allow us to easily pinpoint a customer’s intent at any given time. Furthermore, it allows to control advertising costs as we are able to market our target audience alone. You can’t beat that!