It’s almost 2017; your business needs a Facebook page! You need to either start thinking about hiring someone to manage and create your business’ page or do some research on your own so you’re able to do it yourself.
According to Facebook’s data, 22 million people are already on Facebook in Canada– and that number is growing daily! That’s 22 million people that you could be reaching through your Facebook account. There are thousands of marketers already ahead of you targeting your consumers just because you refuse to make your organization a page.
Now, if your main argument is that you, yourself, do not have a Facebook account than that isn’t a proper excuse. It’s time for you to bite the bullet and create your organization a Facebook business page!
Advertising on Facebook
If you’re thinking to yourself that advertising on Facebook seems troublesome and tedious, it’s not. Facebook gives you many options that allows you to narrow down how you want to advertise to your potential customers and target them through your ads.
Below are a few popular ways to advertise on Facebook:
- Clicks to Website
One of the ways you can advertise on Facebook is by using ads to generate clicks to your website. When people click your ad, you can send them to a page on your website that you want to direct them to. This could be your inventory, your home page – whatever you want!
- Website conversions
You can track the actions of your website goers; you can see what they did on your website after clicking your Facebook ad. This could mean filling out an application form or subscription list, etc.
- App Installs/Engagement
Do you have an app that you want to generate more attention to or get people to use? Well, you can advertise them on Facebook! 19 million people are using their mobile devices to search through Facebook. By choosing this form of advertisements, you can get 1,000’s of new installs.
- Video Views
Do you have a video advertisement? Maybe you’re already advertising on television and have a filmed commercial. Well, why not put that on Facebook? Traditional media is slowly dying; 58% of people say that in the future they will likely only use mobile devices to do research. So, why not get a head start and start targeting those consumers!
- Page Likes
If your main goal is to bring awareness to your business, you can just advertise your page and generate likes. You can connect with new and old customers and learn more about their wants and needs.
- Dynamic Ads
If you’re already advertising on Google AdWords, dynamic ads might sound familiar. If you’re not, dynamic ads allow you to make your ads more targeted and relevant to those you’re trying to reach. These ads show products that the person has already viewed on your website or mobile app; it’s more targeted and can lead to more purchases.
- Lead Ads
Do you have a form that you want your customers to fill out? This could be a contact form if they are signing up for your product or if they want to sign up for your newsletter, etc. This form of advertisements makes it easier for you to collect potential customer data and allows you to easily export it.
Advertising on Facebook can also be very cheap; you can run an ad for as little as $5. You just set your daily or lifetime budget and then push your ads out to your potential consumers. You can continue to check back daily or hourly to measure the results.
Increase Online Visibility
A Facebook page is public; anyone can view it. It’s because of this that by having a Facebook page, you’ll be increasing your online visibility and, in turn, be moving yourself up in search engine rankings. Your website will show up higher in Google, Bing, and other popular search engines out there. All you have to do is continue updating your page with links back to your website and you should continue to stay at the top of the rankings!
I Don’t Give a Damn About My Bad Reputation
Well, you should – and that’s where Facebook can help! Facebook allows you to manage the reputation of your business. Your page is an open forum for your customers to write whatever they want about your organization – but this doesn’t mean that you can’t contact them through the same means. Since they’re on your own turf, you can comment on their page comments and be able to have a conversation with them.
For example, if a previous customer is unhappy with your product or service and writes a bad review on your page, you can easily reply to their review and ask them to contact you to solve whatever problem they’re having. Facebook makes it easy for you to take the conversation off the page and into their private inbox.
Let’s Sum This Up
Hopefully you have come to the realization that having a Facebook page can bring a lot of attention to your company. No matter if you’re a small, medium, or large organization, having a Facebook page will benefit you in many ways. It allows you to advertise to a whole new market, allows you to move up in search engine rankings, and even allows you to manage your reputation – and that is just the start of the opportunities that Facebook business pages bring!
Give it a try and tell us how it goes.