So you’re considering changing website provider but are concerned that the process is a lot of work for you and or your team. Truth is, you’re right. It can be a big time commitment on your part as well as a disruption to your entire team. There are so many moving parts to consider that it can be very overwhelming.
At EZ Results we do the heavy lifting. Once you have signed our agreement with your EZ Results Account Manager, within an hour, the process has begun.
You will receive an email from the Project Manager assigned to your website to schedule your Implementation Call. Prior to your Implementation Call we have already gone to your current site and scraped your content.
On your Implementation Call we will emphasize that we want your site to have as many pages with relevant original content. This is very important in the Google Search Algorithm.
Therefore we want additional content such as “Why Choose Dealer ABC”, content for new pages under Service such as Brakes and Rotors, Air Conditioning, Tires and Rims etc…We also want to add content on your Financial pages and Warranty pages and any other relevant page.
We ask you to delegate the responsibility of providing content for these new pages. You don’t have to worry about the quality of the writing. We will wordsmith the content once received.
We also want your feedback on the desired “look and feel” of your new website. We truly are a custom design agency and will discuss with you that we can do anything!
We will send you our Website Implementation Requirements document. This document contains such elements as direction on SEO targeting, where we will automatically pull your inventory from and IDs for dealer partners such as DealerTrack and CarProof.
Also included is domain login information, inventory syndication to third parties, review provider information and iFramed details for links regarding Accessories, Parts or Tires.
From this document, that takes a short period of time for you to fill out, we then take complete control.
During this time our Digital Marketing team will contact you to discuss your paid digital marketing strategy. We will also schedule your monthly EZ Results Academy call whereby we provide guidance on social media, reputation management and many other relevant topics in our EZ Results Academy curriculum.
Once we have finalized the content for all the pages including a large number of new pages and we have included unique Meta Data for each page (very important for SEO) we begin the front end development of the look and feel of your new website and the creation of all website pages in responsive technology.
Then we send you a link to your new development website for your review and we will make any and all applicable revisions.
Now the exciting part…Either you have provided us with admin access to your domain registrar or we simply provide your I.T. contact person with the IP address of your new website and your site begins to propagate. At no time is your site down, for a few hour visitors will either see your old site or your new site.
You know have a website you can truly be proud of and more importantly receive and increased amount of visitors as a result of our specialization in Search Engine Optimization. All site visitors will then enjoy their user experience which will lead to more electronic, phone and walk up leads. This increase in leads ultimately generates more sales and profits for each touch point of your dealership.