Making The Decision To Switch Web Providers

So you’re considering changing website provider but are concerned that the process is a lot of work for you and or your team. Truth is, you’re right. It can be a big time commitment on your part as well as a disruption to your entire team. There are so many moving parts to consider that it can be very overwhelming.

At EZ Results we do the heavy lifting. Once you have signed our agreement with your EZ Results Account Manager, within an hour, the process has begun.

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Adwords Similar Audiences For Search Campaigns – What Does It Mean

Google has been working hard this year to keep up with advertiser demand for more targeting options.  As more advertisers are using other advertising platforms like Facebook Ads, they have had to become more creative.  That’s where Similar Audiences for Search comes in.

Similar Audience For Search essentially looks at what behaviors your users have been showing while on your site.  Google then tries to match new users who have not been to your site but have the same search behavior.  Not unlike Remarketing Lists for Search Ads, it allows for more flexible advertising. Continue reading “Adwords Similar Audiences For Search Campaigns – What Does It Mean”

What Car Dealers Need to Know About Google Analytics

Most car dealers spend thousands of dollars each month on software that manages their walk-in traffic through CRM’s or other 3rd party software.  Yet when was the last time you looked at the software that monitors your online traffic? If you are one of the few that look at your web traffic on at least a monthly basis, do you know what to look for?

In this article, our goal is to shed some light on why your web traffic is important and what Key Performance Indicators (KPI’s) you should be monitoring.

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How Can a Car Dealer Target Its Own Customers in Facebook

Facebook has always been the leader in being able to target potential customers because of their ability to know just about everything about you. Where Google Adwords is able to target by keyword in the search results, Facebook has been able to dive deeper.

Beyond just being able to target by location, age, sex, and interests, you can take your targeting to the next level by only showing your ads to customers that have purchased from you before. Facebook gives you the ability to upload your customer’s email list directly into their platform and display ads to just them.

The advertising implications of this can be used to promote your service specials, lease renewals, sales and promotions or anything else that you just want your customers to see.

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If There Is One Thing You Watch This Week…

If your dealership is doing any kind of digital marketing, we highly recommend watching the most recent Keynote that Gary Vaynerchuk gave at this years CBT Automotive Conference.

During his keynote, Gary talks about the shift to a mobile first society and how you, as dealers, should be adapting to take advantage of its opportunities.

Finding where your customers are spending their time and more importantly, getting their attention is crucial in achieving your ultimate goal of selling more cars. You only need to look at Facebook as the destination and video as the method to achieve that goal.

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