How To Incorporate Pokémon Go In Your Business Strategy

Pokémon Go has officially been out for a month and it is still generating hype around the world. Users spend an average of 43 minutes, 23 seconds a day trying to Catch ‘Em All. This means that Pokémon Go’s usage is higher than Whatsapp, Instagram, Snapchat, and Messenger. It has topped the charts in Apple’s iTunes store for weeks and is even advertised on the front page. While the success of the App is great for  Niantic, the creator of the app,  you must be wondering how Pokémon Go’s success could benefit you and your business.

Continue reading “How To Incorporate Pokémon Go In Your Business Strategy”

Google Adwords Announces Expanded Text Ads, Device Bidding and Responsive Display Ads


At the Google Performance Summit in May, it was announced that Google would be launching a number of new and exciting Adwords changes. Those changes were finally released today for us to test and implement.

Included in those changes are extra long text ads , device bidding and responsive display ads.

Continue reading “Google Adwords Announces Expanded Text Ads, Device Bidding and Responsive Display Ads”

The Hidden Cost Of Cheap SEO & Social Media Labor

Fact: All businesses, large or small, want to save money wherever they can.

I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google.

I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners. You wouldn’t hire an inexperienced, too-cheap contractor to build the building. You wouldn’t buy discounted, bruised produce if you owned a restaurant and you wouldn’t buy day-old bread for your sandwich shop.

Continue reading “The Hidden Cost Of Cheap SEO & Social Media Labor”

Should Car Dealers Be Using YouTube?

Before answering this question, I think it’s important to look at a few statistics that pertain to YouTube.

For example:

  • 60 hours of video are uploaded every minute.
  • Over 4 billion YouTube videos are viewed every day.
  • Over 4 billion hours of video are watched each month.
  • 700 YouTube videos are shared on Twitter each minute.
  • YouTube videos get more than 4 Million shares per day.

YouTube is a Social Network and considered to be the number 1 search engine in the world. With that in mind, YouTube could be the best thing to ever happen to the auto industry. You see not only is it possible for a dealer’s YouTube video to show up number one on the YouTube homepage but it is also possible to have the same video show up number in the Google search results. The fact of the matter is getting a YouTube video to rank well in the search engines might be the easier than most believe.

Continue reading “Should Car Dealers Be Using YouTube?”