Because of the anonymity that the internet offers, people have become braver when communicating online. Hiding behind a computer screen allows those to feel that they can safely harass those on social media platforms without any repercussions. So, it should come as no surprise if a troll shows up in your comments.
Continue reading “Do You Have A Case Of Internet Trolls?”
Have you ever wondered how companies are able to advertise to you when you have recently visited a physical location but you never actually visited their website? You may have been targeted by using one of the three relatively new types of advertising:
- Geo Targeting
- Geo Fencing
Continue reading “Geo Fencing, Geo Targeting and Beacons – What Do They All Mean?”
Pokémon Go has officially been out for a month and it is still generating hype around the world. Users spend an average of 43 minutes, 23 seconds a day trying to Catch ‘Em All. This means that Pokémon Go’s usage is higher than Whatsapp, Instagram, Snapchat, and Messenger. It has topped the charts in Apple’s iTunes store for weeks and is even advertised on the front page. While the success of the App is great for Niantic, the creator of the app, you must be wondering how Pokémon Go’s success could benefit you and your business.
Continue reading “How To Incorporate Pokémon Go In Your Business Strategy”
At the Google Performance Summit in May, it was announced that Google would be launching a number of new and exciting Adwords changes. Those changes were finally released today for us to test and implement.
Included in those changes are extra long text ads , device bidding and responsive display ads.
Continue reading “Google Adwords Announces Expanded Text Ads, Device Bidding and Responsive Display Ads”
Fact: All businesses, large or small, want to save money wherever they can.
I understand this. I sympathize with this. What I don’t understand, however, is why so many businesses try to take the cheap route and cut corners in their online strategy— and then are dumbfounded when they get scammed/receive terrible results/get blocked by Google.
I know how devastatingly costly it can be to launch, maintain, and grow a business. But there are certain aspects of building a business where it’s never okay to cut corners. You wouldn’t hire an inexperienced, too-cheap contractor to build the building. You wouldn’t buy discounted, bruised produce if you owned a restaurant and you wouldn’t buy day-old bread for your sandwich shop.
Continue reading “The Hidden Cost Of Cheap SEO & Social Media Labor”