Google has been working hard this year to keep up with advertiser demand for more targeting options. As more advertisers are using other advertising platforms like Facebook Ads, they have had to become more creative. That’s where Similar Audiences for Search comes in.
Similar Audience For Search essentially looks at what behaviors your users have been showing while on your site. Google then tries to match new users who have not been to your site but have the same search behavior. Not unlike Remarketing Lists for Search Ads, it allows for more flexible advertising. Continue reading “Adwords Similar Audiences For Search Campaigns – What Does It Mean”
Most car dealers spend thousands of dollars each month on software that manages their walk-in traffic through CRM’s or other 3rd party software. Yet when was the last time you looked at the software that monitors your online traffic? If you are one of the few that look at your web traffic on at least a monthly basis, do you know what to look for?
In this article, our goal is to shed some light on why your web traffic is important and what Key Performance Indicators (KPI’s) you should be monitoring.
Continue reading “What Car Dealers Need to Know About Google Analytics”
Facebook has always been the leader in being able to target potential customers because of their ability to know just about everything about you. Where Google Adwords is able to target by keyword in the search results, Facebook has been able to dive deeper.
Beyond just being able to target by location, age, sex, and interests, you can take your targeting to the next level by only showing your ads to customers that have purchased from you before. Facebook gives you the ability to upload your customer’s email list directly into their platform and display ads to just them.
The advertising implications of this can be used to promote your service specials, lease renewals, sales and promotions or anything else that you just want your customers to see.
Continue reading “How Can a Car Dealer Target Its Own Customers in Facebook”
If your dealership is doing any kind of digital marketing, we highly recommend watching the most recent Keynote that Gary Vaynerchuk gave at this years CBT Automotive Conference.
During his keynote, Gary talks about the shift to a mobile first society and how you, as dealers, should be adapting to take advantage of its opportunities.
Finding where your customers are spending their time and more importantly, getting their attention is crucial in achieving your ultimate goal of selling more cars. You only need to look at Facebook as the destination and video as the method to achieve that goal.
Continue reading “If There Is One Thing You Watch This Week…”
The Instagram app allows its users to post pictures so that their followers can view, like, or comment. Businesses have used this tactic since the application came out. They were able to share their products on their accounts as a way to get their followers to know about their products, their sales, and more. Now that Instagram has realized the potential of this, the tools that they have created can truly change the way that businesses do advertising on Instagram.
One of the new updates that Instagram has is that businesses can now have a ‘contact us’ button placed on their profile. This means that customers can now communicate with the organization directly if they want to. This tool allows the customer to skip going to the companies’ website and can communicate directly with the business. They can now easily tap on the contact button instead of having to actively search the website of the product to get information. The company can choose the way in which they would prefer the customer to contact them either through email, chat, or text.
Continue reading “How Instagram Plans On Helping You Run Your Business”