EZ Results Select Chrome as Auto Data Provider

EZ Results Inc announced today that it has selected Chrome as its automotive data provider. Together with Chrome, EZ Results expects to create industry leading solutions that will revolutionize how car dealerships sell their vehicles.

A customer-friendly presentation will guide Internet users through vehicles that they are researching, enriching the current textual information and image gallery. This gives the customer the ultimate car-buying experience from the comfort of their home.

Chrome’s solutions compliments EZ Result’s vision of becoming Canada’s most sought after automotive marketing solutions provider.

About EZ Results

EZ Results is Canada’s fastest growing automotive marketing company providing Website Development, Search Engine Marketing and Customer Relationship Management Tools. EZ Results builds partnerships with both franchise and independent dealerships to offer best in class solutions to help them grow their business. For more information about EZ Results, visit www.ez-results.ca.

About Chrome
With more than 13,500 clients, including half of all franchised, new vehicle dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. For more information on Chrome visit www.chrome.com. Chrome is an affiliate of DealerTrack., a leading provider of on-demand software and data solutions for the automotive retail industry in the United States. For more information on DealerTrack visit www.dealertrack.com.

EZ Results Enhances Inventory Management With Carpages Integration

EZ Results is proud to announce that Carpages.ca has agreed to offer integration with the EZ Results CRM. The joint venture gives dealers the ability syndicate their inventory to the Carpages website.

“Dealers typically submit their inventory to multiple media websites using many different applications. Having one central application to syndicate a dealer’s inventory to multiple media providers will save a temendous amount of time and resources”, says Scott Mckeagan, President of EZ-Results. “We are very excited to add Carpages to our inventory syndication model”.

About EZ Results

EZ Results is Canada’s fastest growing automotive marketing company providing Website Development, Search Engine Marketing and Customer Relationship Management Tools. EZ Results builds partnerships with both franchise and independent dealerships to offer best in class solutions to help them grow their business. For more information about EZ Results, visit www.ez-results.ca.

About Carpages

Carpages.ca is Canada’s most intuitive car shopping website. Carpages has grown to become one of the most comprehensive online car shopping portals in Canada, offering a large searchable used vehicle inventory, new car reviews, comparison tools, a vehicle pricing engine, a dealer locator, and much more. Carpages.ca is a division of Autopath Technologies Inc. a fully Canadian owned and operated company.
www.carpages.ca

EZ Results Partners With Canadian Black Book

EZ Results is proud to announce the integration of Canadian Black Book data into its products. EZ Results CRM provides dealers with a desking tool that uses Black Book data to “book-out” special finance approvals. Dealers can “book-out” vehicles by gross profit, monthly payments or by lender programs.

“It often takes dealers hours to find the right vehicle that meets a special finance company’s approval criteria” says Scott Mckeagan, President of EZ Results. “Now a dealer can search through their dealership’s inventory and easily find the perfect match with only a few key strokes”.

About Canadian Black Book

Founded in 1960, Canadian Black Book is the publisher of the “Black Book” vehicle guides and the sole Canadian-based provider of new and used vehicle residual values. Canadian Black Book values are the benchmark for automobile dealers, manufactures, financial services firms, insurance companies and other sectors with interests in the automotive industry. For more information on Canadian Black Book, please visit www.canadianblackbook.com

 

About EZ Results

EZ Results is Canada’s fastest growing automotive marketing company providing Website Development, Search Engine Marketing and Customer Relationship Management Tools. EZ Results builds partnerships with both franchise and independent dealerships to offer best in class solutions to help them grow their business. For more information about EZ Results, visit www.ez-results.ca.

Ask the Experts

Q. How long does it take for my website to show up in a search engine?

A. As long as there are no technical issues with the search engine spider following links within your site and you’ve been able to get web sites that are already in the search engines to link to your site, you should be able to find your site using specific search phrases within a month or two. If your site is brand new and if you don’t have any links to the site it could be much longer. As far as ranking well on general topics, it really depends how competitive the topics are, how much content you’ve created and how many good links to your site you have.

One thing you can do with Google is to sign up for a Google Webmaster Central account. Validate your site and submit a sitemap of all the pages on your site. In combination with getting other relevant web sites to link to you, it should make getting into Google’s search results happen more quickly than just submitting alone. You can do the same thing with Yahoo Site Explorer. Submit a list of urls in a sitemap file, validate and it may help your site get crawled more quickly. Although, links to your site is still the best and fastest way to get included.

Who’s Qualifying who?

When I first started selling cars over fifteen years ago, sales people were always told of the importance of qualifying your customer. This approach to the sales process still holds true in today’s dealerships however you might be surprised to find out who is doing the majority of the qualifying. A recent study was published by Yahoo, Polk and Cobalt gets to the root of the customer’s buying behaviour. The study states that 88% of consumers do online research prior to walking into a dealership, 83% used the internet to research vehicles and 79% used the internet to research auto dealerships.

The average consumer is exposed to much more information than ever before. From customer testimonials to dealer blogs to online reviews, customers are expressing their opinions and it’s open for the world to see. Apart from actually driving past a dealership, searching for information on the internet has surpassed all other sources for consumers to use when looking for a dealership. Consumers are doing as much qualifying of you as you are of them. They are finding out what dealers are in their area, their contact information, their inventory, dealer reviews, special offers and an overall feel for the dealership.

With the average customer willing to drive over 40 km’s to make a purchase, dealer’s need to be willing to extend their reach beyond their immediate market. So the question is how does a dealer find the right marketing mix to reach their customers before their competition does. The answer is you need to go to where your customers are – the internet.