EZ Inventory

EZ Results, Canada’s leading automotive internet marketing company, is pleased to announce the launch of EZ Inventory, a revolutionary standalone vehicle inventory management system. EZ Inventory can be inserted into any website or an existing website created by EZ Results replacing previous inventory pages from third party companies.

More dealers today are offering multiple product lines (Auto, RV and Leisure) to boost revenue. We felt it was important to offer an inventory management system that reflects those changes. We also wanted to make sure our system can take advantage of newer technologies to promote a dealer’s inventory and to continuously increase the amount of conversions that a dealer expects from today’s web provider.

EZ Inventory uses cutting edge technologies to maximize a dealer’s exposure on the web. By taking advantage of social media sites, we can effectively advertise a dealer’s inventory for free. EZ Inventory allows a customer to filter their searches by year, make, model, trim level, price and more.

EZ Inventory offers the following benefits:

  • Multiple Asset Integration
  • Multiple Locations
  • Auto Trader and Boost Integration
  • Unlimited Photos
  • Video Upload Capabilities
  • Multiple Calls to Action Icons
  • Printable Brochures
  • Google Maps
  • Social Site Syndication

Dealers can easily manage their own inventory by logging into EZ Results CRM, where they can upload vehicles, update pricing, upload new videos and photos, and more.

Automotive Social Networking

We all know how important it is to network with friends, family and colleagues. Whether you’re looking for a job, a car or any else, we instinctively go to our networks to find a solution to a problem. Social Networking on the internet is no different. The challenge is most of the connections that you will need are hidden. Your network might have huge potential but it is only as valuable as the people in them and the connections you can see. The creation of social sites solves the problem of seeing connections that are normally hidden.  When “friends” connect to you, you can see who your friends know and who their friends know. Opening up this network can dramatically increase your customer reach.

Imagine now having a network of thousands of people not on one site but on dozens of sites. Today’s online social sites allow you, as a dealer, to submit your entire inventory, weekly specials, upcoming events, videos, etc. to thousands of people for free. Social networking sites like YouTube, Facebook, Twitter and Squidoo have very different formats however the goal is still the same, drive as much business to your dealership as possible.

Google’s view of the auto industry for 2008

This article was originally written by Jodi Harris, the managing editor of IMedia Connection. I feel it is worth posting.

The search giant‘s automotive director shares strategies for localized marketing and precision targeting and predicts some key industry trends on the verge of their tipping points.

Jodi Harris: It’s been over a year since you joined Google as the automotive vertical market director. From your perspective, have there been any big changes to the category or to Google’s automotive strategy, since then?

Bonita Stewart: We’ve seen major changes within the industry, such as soaring fuel prices, sales declines, market share fluctuations and reduced production; however, our automotive strategy remains the same. We work with our clients to demonstrate how technology, especially during turbulent times, aids ROI-driven media solutions.

Harris: Green marketing and reducing oil consumption seem to be major focal points for the coming year, and the rise in mobile technology and niche social marketing indicate that that localization will become a key marketing touchpoint for conveying brands’ positions. What thoughts or best practice recommendations can you share to help automotive marketers strategize for these big issues in 2008?

Stewart: First, automotive marketers should implement localization on two levels — brand and dealer. Brand marketers have the unique opportunity today to deliver relevant messages to their precise target, whether it’s a potential hybrid customer or someone interested in fuel economy, through contextual targeting. Meanwhile, dealers have the opportunity to geographically target their products and services, and mobile technology offers the ability to connect with a dealer during the shopping process.

Harris: Focusing in on the idea of precision targeting, what strategies do you feel work best for brands to identify and target the right niches associated with their nameplates?

Stewart: Most brand marketers have defined targets, but it’s critical to identify and then optimize their niche targets throughout the campaign, since some may have a higher ROI than others. We suggest placement targeting and taking advantage of niche sites to complement your brand strategy. If auto sales are expected to slow, it’s critical to mine for potential consumers by targeting relevant content on niche sites. More than 76 percent of page views are in niche sites. (Source: AdRelevance)

Harris: Are there other key marketing trends do you anticipate will play a big role for automotive in 2008?

Stewart: Right now we are particularly keen on the benefits of online video. It’s the new portable TV and offers the sight, sound and motion automotive marketers crave to differentiate their product and to evoke consumer emotion. In November 2007, U.S. consumers viewed more than 225 million auto/vehicle videos on YouTube. And several auto marketers have used online video to successfully launch new vehicles during the LA and Detroit auto shows, achieving views between 400,000 and 950,000 in a single day.

Harris: Video strategy also seems to be a top priority for the automotive market because so much of the purchase process involves getting a deeper feel for the car than just looking at pictures. Are there upcoming trends you see for video search and its ability to meet more tech-savvy consumers’ needs?

Stewart: Assuming they have the appropriate digital rights we encourage all of our clients to upload their video content. Google’s resources and expertise make YouTube’s search experience the best it can possibly be. Recommendations, related videos, active sharing and subscriptions are very popular ways for people to find meaningful automotive-related videos. We will continue to make search and discovery of videos a priority in 2008.

Harris: Recently, you mentioned the concept of “atomization” in campaign distribution. What suggestions do you have for dealers who want to take advantage of multiplatform communications but may be limited in their budget or staff capabilities?

Stewart: Both brand marketers and retail dealer associations should consider atomizing their content and tools. Don’t build it and wait for consumers to come to your site. Venture out, find them and communicate with them online through gadgets that provide dealer locators, photo/video galleries, build and price features directly to the consumers in a microsite format. Consumers control the dialog now, so make it easier for them to connect with your brand on their terms.

For dealers, I would recommend a stair-step approach to multiplatform marketing. Start with search, add contextual targeting, add geographically targeted display advertising and intermingle with video.

Harris: Obviously, at Google, search is a critical component of your marketing purview. So, what would your No. 1 piece of advice be for an automotive marketer looking to optimize its search presence?

Stewart: With U.S. vehicle sales expected to be 16 million or less in 2008, we recommend going back to basics with search marketing. All auto marketers should ask themselves if they are always on, 24/7, as consumers gather product information in today’s virtual showroom. In a study we published with Compete last year on the automotive buying process, we found 65 percent of auto buyers research their products in one month or less. We also found the search engine is the No. 3 most important source for auto buyers, behind the OEM site and third-party auto sites, during the buying process. So if you are not attempting to engage your consumers on their terms, when they are ready to receive your message, you should expect diminished OEM site visits and fewer leads than your more aggressive competitors. And always remember offline plans (TV, major events) drive online activity. Be ready online for what’s happening offline. Combine relevant search marketing with targeted display campaigns.

Harris: When we last talked, you spoke about the three-tiered approach for automotive marketing. But many say the funnel is eroding, and manufacturers no longer have the luxury of campaigns that simply build awareness. Are you finding this to be true? And if so, what can marketers do to streamline the purchase process for consumers who are embracing non-traditional purchasing and are more resistant to marketing tactics.

Stewart: True, the purchase cycle is condensing and the funnel is no longer linear. Nonetheless, marketers must strive to create connections at relevant moments and make it easy for the consumer to get to know the brand. When we address the three tiers, we encourage building a cohesive strategy from the brand, from the retail dealer association and from the individual dealer. All campaigns should align with a complementary message both national and local.

Lastly, don’t ignore the data. Today it’s more compelling than ever to follow the consumer and lead from behind. Consumer engagement is increasing and driving their behavior as witnessed by the growth in social networking, video, mobile and search. On the horizon I see integrated marketing moving to integrated accountability and ROI. Marketers will develop more cause and effect levers.

A great example is the Super Bowl. It’s the all time favorite for mass reach, but how many are prepared for the aftermath? Can I search for the commercial, find it on YouTube, send it to my friends, rate the commercial, watch it on my phone, etc.?

Harris: GM made headlines recently when it announced that it would no longer be supporting the ad efforts of regional dealers. Is this a trend that you see other OEMs moving toward, as regionalization and more flexibility become key to automotive marketing?

Stewart: We see dealers realizing the reach of online marketing and its effectiveness. We see OEMs across the board stepping in to help the dealers with education, business guidance and best practices. This year will be a tipping point for retail dealer associations and we see more requests for assistance to understand the efficacy of search marketing among dealers. We see it as our role to aid their understanding of online media and de-mystify Google.

Trader Corporation and EZ Results Forge New Partnership

EZ Results is proud to announce that they are now integrated with AutoTrader’s “Dealer Showroom Service”. “Dealer Showroom” service provides real-time tools for dealers to manage their inventory. Trader is the only company in Canada to offer this integrated media management solution designed as a one-stop shop for all the services dealers need to market their inventory faster, easier and more accurately.

Dealers will now be able to download their inventory directly into the EZ Results CRM giving them the ability to efficiently manage their inventory in real time. “Finding the right vehicle for each customer has never been easier” states Scott Mckeagan, President of EZ Results.

Dealers can search through their inventory to find the right vehicle based on profit, customer requests and payments options”.

About EZ Results

EZ Results is Canada’s fastest growing automotive marketing company providing Website Development, Search Engine Marketing and Customer Relationship Management Tools. EZ Results builds partnerships with both franchise and independent dealerships to offer best in class solutions to help them grow their business. For more information about EZ Results, visit www.ez-results.ca.


About Trader Corporation
Trader Corporation is a Canadian leader in print and online vertical media with approximately 200 publications and 20 web sites covering four product verticals: automotive, real estate, general merchandise and employment. Its main brands include Auto Trader™, Auto Hebdo™, The Bargain Finder™, Buy & Sell™, Renters News™, and Home Renter’s Guide™. Trader Corporation is owned by Yellow Pages Income Fund (TSX: YLO.UN). For more information about Trader Corporation, visit www.tradercorporation.com.

EZ Results Partners with Evox Productions

EZ Results has teamed up with eVox Productions, the leading provider of interactive automotive imaging, to bring high quality automotive images to dealership web sites, easily and affordably. The high quality interactive images in eVox’s Automotive Image Library (TM) (AIL) will be combined with EZ Results’ E-Brochures to help attract and retain auto shoppers to dealer web sites. The AIL(TM) includes interactive 360 degree images and still images of the interior and exterior, as well as a profile image of each vehicle in all available colors. This will enable online auto shoppers to view virtually every detail of the vehicles from dashboards to door handles.

About EZ Results

EZ Results is Canada’s fastest growing automotive marketing company providing Website Development, Search Engine Marketing and Customer Relationship Management Tools. EZ Results builds partnerships with both franchise and independent dealerships to offer best in class solutions to help them grow their business. For more information about EZ Results, visit www.ez-results.ca.

About eVox Productions

eVox Productions is an international company with imaging studios in Los Angeles, Detroit, New York and London. Founded in 1995, eVox’s reputation for leading edge interactive imaging has positioned them as the premier supplier of VR content for the Web. eVox has produced unique imaging solutions for a broad array of consumer and industrial products representing many of today’s most recognized brands and numerous Fortune 500 clients.

eVox’s Custom Studios provides unlimited possibilities in interactive photography through creative imaging solutions. When eBusiness Web sites or databases require high volume 3D and 2D product photography, the Product Imaging Factory(TM) will consistently provide high quality imaging at a low cost. The eVox Vehicle Imaging Factory(TM) offers exclusive and branded content from a comprehensive library of high quality automobile images — including interior and exterior 360-degree views and detail still shots. For automobiles and other products, ShootAround Maxx(TM) photography services deliver still images from multiple angles, heights and lenses, and dramatically expand the functionality of images. For more information on Evox, please visit www.evox.com.