Should Car Dealers Be Using YouTube?

Before answering this question, I think it’s important to look at a few statistics that pertain to YouTube.

For example:

  • 60 hours of video are uploaded every minute.
  • Over 4 billion YouTube videos are viewed every day.
  • Over 4 billion hours of video are watched each month.
  • 700 YouTube videos are shared on Twitter each minute.
  • YouTube videos get more than 4 Million shares per day.

YouTube is a Social Network and considered to be the number 1 search engine in the world. With that in mind, YouTube could be the best thing to ever happen to the auto industry. You see not only is it possible for a dealer’s YouTube video to show up number one on the YouTube homepage but it is also possible to have the same video show up number in the Google search results. The fact of the matter is getting a YouTube video to rank well in the search engines might be the easier than most believe.

Don’t think you have any content to put on your channel? Why not consider these ideas:

  • Re-purposed TV commercials
  • Customer Testimonials
  • OEM video footage
  • Educational clips
  • Walk around videos
  • Personalized messages
  • Service shop footage

So the question is, what’s stopping you? Don’t like putting yourself on camera? The reality is you can create amazing video content without even having a camera. You can do a screen capture presentation using software like Camtasia or ScreenFlow very easily and never have to worry about putting yourself on video.

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