Paid Media Strategist

EZ Results is a fast growing automotive marketing agency and is currently seeking a Paid Media Strategist.

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Who We Want

At EZ Results, we love all things digital and love being the leader in our field. If you are willing to excel in an environment that is both nurturing and fun, then feel free to read on.

We are looking for an individual who has a passion for creating advertising campaigns using the latest trends and techniques. We are searching for someone to create marketing campaigns using Google Ads, Facebook Ads, Bing Ads and the ability to track their success with Google Analytics and other 3rd party tools.

The Paid Media Strategist will be working with some of the most forward-thinking automotive dealers in Canada. This position can turn into a leadership type role overseeing a team of strategists.

Day-to-Day Responsibilities

• Develop, implement and manage PPC campaigns to drive qualified leads to our client’s websites.
• Work with client’s to develop and implement their digital marketing strategy.
• Create, categorize and refine keywords to implement successful bidding strategies and effective keyword management.
• Analyze keyword optimization and other data to minimize the overall pay per click cost of a web-based campaign.
• Develop transparency within the organization by creating key performance indicators (KPIs) and weekly, monthly, and yearly reporting.
• Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Collaborate with the Sales and Marketing Team to conceptualize and develop various promotional campaigns.
• Keep up-to-date with best practices and standards in the Search Engine Marketing (SEM) industry.

What You’ll Get To Do

• Meet with clients to plan their marketing strategy within their budgets
• Communicate with clients on a regular basis to review their results
• Educate and empower clients to improve their results
• Create and optimize Google Ads campaigns
• Create and optimize Facebook Ads campaigns
• Properly implement Google Analytics and Google Tag Manager
• Become certified in all Google Partner disciplines
• Attend conferences to improve your knowledge and network

Qualifications

• 2-5 years of proven experience implementing and managing a successful PPC and other online marketing campaigns.
• Bachelor’s degree in business or marketing preferred, but not mandatory.
• Technical skills in HTML, CSS, Photoshop and JavaScript.
• Proficiency with Microsoft Office Suite (emphasis on Excel).
• Advanced knowledge of Google suite of products including Google Adwords Editor, Google Tag Manager, Google Analytics, Google Webmaster Tools, Google Ads, Bing Ad Center, Facebook Business Manager and Facebook Ads.
• Excellent command of the English language, both oral and written, strong copywriting, editing & proofreading skills.
• A willingness to learn new technologies and programs in an ever-evolving internet world
• Strong work ethic, must show drive and dedication.
• Excellent communication, interpersonal, organizational, and time-management skills.
• Google Ads, Google Analytics, Facebook Blueprint and Bing AdCenter Certification considered a strong asset.

Why Work With Us

• We offer a competitive salary based on experience and attitude.
• Comprehensive health, dental, and eye care
• 3 Weeks paid vacation
• Opportunity to grow with us and to carve out your niche as a member of our marketing team.
• Chance to learn new technologies and expand your knowledge base.
• Responsibility to own projects, have room to create and see your strategy in action.
• You will be part of a dynamic culture where you will be surrounded by great people who are driven, focused and thrive in a young progressive environment.
• Employees enjoy a casual dress code and a relaxed atmosphere.
• Free Parking.
• We have an easy-to-find, central location that is within walking distance of Scarborough Town Centre.

Job Type: Full-time

Experience:

• Facebook Ads: 2 years (Required)
• Google Ads: 2 years (Required)

Please submit your resume with a cover letter to hr@ez-results.ca.
Unfortunately, we will only be able to contact those who will be selected for an interview. However, we will keep all resumes on file for future opportunities.